This would ensure that the data is tracked consistently across all the website pages by both tools Pages without the tracking code won't be part of the results.įor instance, a scenario where VWO’s SmartCode is installed only on specific pages while GA code is installed site-wide could lead to divergent dataĮnsure that VWO tracking code / GA code is installed across all the website pages where tracking needs to be done. The tracking of visitors relies on the tracking code implementation. The differences in the configuration of cookie consent would lead to differences in visitor count and subsequently impact the metrics and other dependent parameters.įor example, keeping VWO in the strictly necessary cookie category while keeping GA as an optional one will execute the code snippets at different triggers, thereby impacting the trackingĮnsure that code snippets for the respective tools are configured under the same cookie consent category so that both tools will track the visitors on the same consent condition for uniform visitor tracking

Refer to the steps mentioned in VWO and GA articles to manage your timezone settings, respectively Thus, if the timezone is different between the tools, the data will differ accordingly for the specific date range.įor example, if GA is configured with PMT and VWO is configured with IST, there will be a corresponding mismatch in the reporting for the specific date range owing to the timezone differencesĮnsure to keep the time zones similar on both platforms and then check the numbers for the same date range. The report data will be presented in accordance with the configured time zone in the respective tools or applications. These are the discrepancies that arise due to the lack of configuration parity maintained in both applications, which can be averted by exercising due diligence. Here are a few factors detailing why the data presented in VWO might contrast with that found in Google Analytics (GA): Discrepancies Due to Configuration Each website analytics platform presents its data uniquely, emphasizing the need to comprehend the evaluative dimensions of these platforms to draw meaningful conclusions from the data they offer.ĭivergent evaluation methodologies employed by these tools could potentially account for inconsistency in the data presented across these platforms. Therefore, ensuring the utmost accuracy of this data is of paramount importance. The insights gathered from your campaigns provide a narrative of your visitors' online interactions with your website. Discrepancies Due to Divergent Conversion Criteria.Discrepancies Due to Operational Differences.The importance of understanding the sources of data discrepancy between VWO and GA.In this article, you'll learn about the following:

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